Trying before Buying

With virtual reality usage and advertisement expanding at an unprecedented rate, companies are now developing technology that allows users to "experience" their products and services before clicking the purchase button.  The travel giant Expedia is working with and developing VR products to help users examine their hotel room, cruise, or other travel booking in closer detail than ever before.  This technology will change the booking game as users can even interact with the experience in ways like sliding doors and stepping onto balconies.  Through this technology, Expedia is flexing its muscles in innovation with >$1 billion in technology investments last year alone.  It will be intriguing going forward to see how much of an effect that VR will have on our travel booking decisions.