Recently, McDonald's in Australia launched "Snaplications", a Snapchat filter showing the user wearing an employee uniform. After the user sends the snap to the McDonald's account, they are redirected to a link to fill out a more complete application. Since attitude and enthusiasm are crucial for a first-time employment opportunity like McDonald's, this quick snapshot allows the stores to gather a first impression from a fun photo versus a dry resume.
I think that this technology has an opportunity to revolutionize the entry-level employment process but certainly has its limits. An entire application shouldn't be based off of a simple photo but it also offers the candidate a chance to put a face to their resume and highlight the personality that they can bring to the job.
I think this is a really unique idea. I agree that this shouldn't be the entire application but like you said, it allows applicants to put a face to their resume, which I think makes the applications more personalized.
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