So far, Nintendo has done an excellent job of branding and marketing the Nintendo switch, primarily through their choice in name. The "Switch" manages to describe the intended use and capability of the device in just one word and leaves little confusion about its purpose, especially after advertisements, videos, or other material from the campaign is viewed. Another thing that Nintendo has done to build and increase brand recall is through the use of the snapping sound that appears in all of the videos, typically before a transition to another scene. After hearing it a couple of times, it is easy to identify an upcoming Switch ad before it even comes on. Nintendo does a great job of showing through numerous situations just how versatile its device can be and successfully markets it to consumers with active and less active lifestyles, or for those that are somewhere in between. With a strong marketing campaign, I believe that the Nintendo Switch has the opportunity to make noise in the marketplace.
Sunday, January 29, 2017
Nintendo Switch
Nintendo has recently developed a handheld and console gaming device called the Nintendo Switch. This product offers users the ability to play their favorite games on the go, and just as easily play them from home using the same device. The following video shows some of the many features that the Nintendo Switch will be bringing to the marketplace in March 2017.
So far, Nintendo has done an excellent job of branding and marketing the Nintendo switch, primarily through their choice in name. The "Switch" manages to describe the intended use and capability of the device in just one word and leaves little confusion about its purpose, especially after advertisements, videos, or other material from the campaign is viewed. Another thing that Nintendo has done to build and increase brand recall is through the use of the snapping sound that appears in all of the videos, typically before a transition to another scene. After hearing it a couple of times, it is easy to identify an upcoming Switch ad before it even comes on. Nintendo does a great job of showing through numerous situations just how versatile its device can be and successfully markets it to consumers with active and less active lifestyles, or for those that are somewhere in between. With a strong marketing campaign, I believe that the Nintendo Switch has the opportunity to make noise in the marketplace.
So far, Nintendo has done an excellent job of branding and marketing the Nintendo switch, primarily through their choice in name. The "Switch" manages to describe the intended use and capability of the device in just one word and leaves little confusion about its purpose, especially after advertisements, videos, or other material from the campaign is viewed. Another thing that Nintendo has done to build and increase brand recall is through the use of the snapping sound that appears in all of the videos, typically before a transition to another scene. After hearing it a couple of times, it is easy to identify an upcoming Switch ad before it even comes on. Nintendo does a great job of showing through numerous situations just how versatile its device can be and successfully markets it to consumers with active and less active lifestyles, or for those that are somewhere in between. With a strong marketing campaign, I believe that the Nintendo Switch has the opportunity to make noise in the marketplace.
Monday, January 23, 2017
Friday Night Lights - A Social Media Perspective
Inspired by a best-selling book and popular movie, Friday Night Lights was a little-known television show that aired on NBC from 2006-2011. Featuring relatable characters, rich story-lines, and endless emotional scenes, the show quickly became a favorite for a small but passionate audience. Set in the fictional town of Dillon, Texas, the story-line centers around a high school football team and the small rural community in which they live. For a television show that was filmed in a real Texas community, featured local residents as extras, and tackled many of the difficult issues we face in life, it surprises many people that have discovered and fallen in love with the show through Netflix in recent years that it had a small viewership in the years it aired.
There are numerous reasons why Friday Night Lights failed to garner the audience it truly deserved. One of the biggest reasons is the time slot placement. When it first aired, it was placed in prime-time competition against Dancing with the Stars and American Idol, two of the most popular shows on television at the time. Due to scheduling conflicts, it was also unable to air on Friday nights, which would've further helped build the audience because of easy date recall. Another issue that Friday Night Lights faced was their initial failure to market the show to an audience outside of young males drawn to football. The promos in the beginning season highlighted gritty football action instead of focusing on the intense character relationships that appeal to a wider audience. As I like to say, Friday Night Lights isn't a football show - it's a show that happens to have football. To their credit, NBC began working hard to help expand and market the show to a wider audience. They aired episodes on Bravo, created a new tagline "It's About Life", featured character profiles, and played short promos in movie theaters across the USA. If the show aired in present day, there are many things I would do to successfully market the show.
From a social media perspective, it is important for Friday Night Lights to be engaging with fans across social media platforms such as Facebook, Twitter, YouTube, and Instagram. With a comprehensive, integrated marketing campaign, the show can work to tell a story and help create conversations about both the show and life. One way to achieve this is through the use of a summary video series. This series can highlight the key moments in each episode after it has aired and use the actors and writers to discuss the episode. Providing engagement and further authenticity for fans, many shows in present day have experienced success with this concept, including Bates Motel and Game of Thrones. Another way to effectively use social media is through the use of Q+A sessions. Whether it's the lead actor taking questions for a specified amount of time on Twitter, or the producer using Facebook Live to answer questions in real time, these fan interactions help provide insight into the show and makes the experience even more realistic.
While Friday Night Lights never received a sizable audience, it ran for five successful seasons and provided a wonderful experience to the viewers it did receive. They are a prime example of the importance of correctly identifying the target audience and marketing the product in the most accurate format possible.
There are numerous reasons why Friday Night Lights failed to garner the audience it truly deserved. One of the biggest reasons is the time slot placement. When it first aired, it was placed in prime-time competition against Dancing with the Stars and American Idol, two of the most popular shows on television at the time. Due to scheduling conflicts, it was also unable to air on Friday nights, which would've further helped build the audience because of easy date recall. Another issue that Friday Night Lights faced was their initial failure to market the show to an audience outside of young males drawn to football. The promos in the beginning season highlighted gritty football action instead of focusing on the intense character relationships that appeal to a wider audience. As I like to say, Friday Night Lights isn't a football show - it's a show that happens to have football. To their credit, NBC began working hard to help expand and market the show to a wider audience. They aired episodes on Bravo, created a new tagline "It's About Life", featured character profiles, and played short promos in movie theaters across the USA. If the show aired in present day, there are many things I would do to successfully market the show.
From a social media perspective, it is important for Friday Night Lights to be engaging with fans across social media platforms such as Facebook, Twitter, YouTube, and Instagram. With a comprehensive, integrated marketing campaign, the show can work to tell a story and help create conversations about both the show and life. One way to achieve this is through the use of a summary video series. This series can highlight the key moments in each episode after it has aired and use the actors and writers to discuss the episode. Providing engagement and further authenticity for fans, many shows in present day have experienced success with this concept, including Bates Motel and Game of Thrones. Another way to effectively use social media is through the use of Q+A sessions. Whether it's the lead actor taking questions for a specified amount of time on Twitter, or the producer using Facebook Live to answer questions in real time, these fan interactions help provide insight into the show and makes the experience even more realistic.
While Friday Night Lights never received a sizable audience, it ran for five successful seasons and provided a wonderful experience to the viewers it did receive. They are a prime example of the importance of correctly identifying the target audience and marketing the product in the most accurate format possible.
Monday, January 16, 2017
Social Media's Influence in the 2024 Olympic Games
With a long and rich history dating back to ancient Greece, the Olympic Games has been the elite international sporting competition that allows men and women from all over the world to compete against each other every four years in an attempt to claim glory for their respective countries. The result of the media exposure on the athletes and the host nation provides ample opportunities to highlight the best of the best on an international platform in addition to . Understandably, it is extremely difficult to obtain the Olympic Games and many cities and countries begin lobbying and collecting funds years in advance for preparation. The 2024 Olympic Games will be awarded later this fall and LA 2024, a bid committee designed to bring the Games to Los Angeles, is using a unique social media marketing campaign in order to achieve its goal.
Since LA 2024 is a non-profit committee, a social marketing technique is ideal to reach their target audience (Los Angeles residents) in the most cost-efficient way possible. With the close geographic proximity to tech giants like Facebook, Snapchat, and Twitter, social media is an obvious choice. The use of Facebook Live and storytelling in particular have already helped grow the official Facebook page to more than 200,000 followers as LA 2024 hopes to supply captivating content in order to continue increasing fan support.
Facebook Live offers users the opportunity to share live and unique content from anywhere in the world, and offer this content to their followers in real time. LA 2024 has successfully utilized this social media tool so far by using live-streams of events like Q&A sessions with committee leaders and even a live-stream from their float in the Rose Bowl parade. These opportunities to connect with the committee allow fans to feel even more involved and willing to help with the ongoing process to bring the Olympic Games to Los Angeles.
LA 2024 has also produced a video series featuring United States athletes that participated in the Olympic Games held in Rio. They share the stories of warm greetings that they received from their hometowns upon arriving back from the Olympics. The series also showcases their desire to compete in Los Angeles if the Games would return to the United States. Intelligently, the series is displayed across all LA 2024's social media channels (Facebook, Instagram, Twitter, YouTube) for full social integration. Athletes are an integral part of the Olympic Games and enthralling content like this video series helps resonate with the Los Angeles market and strengthens the movement to bring the Olympics to LA.
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