With a long and rich history dating back to ancient Greece, the Olympic Games has been the elite international sporting competition that allows men and women from all over the world to compete against each other every four years in an attempt to claim glory for their respective countries. The result of the media exposure on the athletes and the host nation provides ample opportunities to highlight the best of the best on an international platform in addition to . Understandably, it is extremely difficult to obtain the Olympic Games and many cities and countries begin lobbying and collecting funds years in advance for preparation. The 2024 Olympic Games will be awarded later this fall and LA 2024, a bid committee designed to bring the Games to Los Angeles, is using a unique social media marketing campaign in order to achieve its goal.
Since LA 2024 is a non-profit committee, a social marketing technique is ideal to reach their target audience (Los Angeles residents) in the most cost-efficient way possible. With the close geographic proximity to tech giants like Facebook, Snapchat, and Twitter, social media is an obvious choice. The use of Facebook Live and storytelling in particular have already helped grow the official Facebook page to more than 200,000 followers as LA 2024 hopes to supply captivating content in order to continue increasing fan support.
Facebook Live offers users the opportunity to share live and unique content from anywhere in the world, and offer this content to their followers in real time. LA 2024 has successfully utilized this social media tool so far by using live-streams of events like Q&A sessions with committee leaders and even a live-stream from their float in the Rose Bowl parade. These opportunities to connect with the committee allow fans to feel even more involved and willing to help with the ongoing process to bring the Olympic Games to Los Angeles.
LA 2024 has also produced a video series featuring United States athletes that participated in the Olympic Games held in Rio. They share the stories of warm greetings that they received from their hometowns upon arriving back from the Olympics. The series also showcases their desire to compete in Los Angeles if the Games would return to the United States. Intelligently, the series is displayed across all LA 2024's social media channels (Facebook, Instagram, Twitter, YouTube) for full social integration. Athletes are an integral part of the Olympic Games and enthralling content like this video series helps resonate with the Los Angeles market and strengthens the movement to bring the Olympics to LA.
Great post! Facebook Live is such an awesome resource and lots of businesses and organizations should definitely take advantage of it!
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