So far, Nintendo has done an excellent job of branding and marketing the Nintendo switch, primarily through their choice in name. The "Switch" manages to describe the intended use and capability of the device in just one word and leaves little confusion about its purpose, especially after advertisements, videos, or other material from the campaign is viewed. Another thing that Nintendo has done to build and increase brand recall is through the use of the snapping sound that appears in all of the videos, typically before a transition to another scene. After hearing it a couple of times, it is easy to identify an upcoming Switch ad before it even comes on. Nintendo does a great job of showing through numerous situations just how versatile its device can be and successfully markets it to consumers with active and less active lifestyles, or for those that are somewhere in between. With a strong marketing campaign, I believe that the Nintendo Switch has the opportunity to make noise in the marketplace.
Sunday, January 29, 2017
Nintendo Switch
Nintendo has recently developed a handheld and console gaming device called the Nintendo Switch. This product offers users the ability to play their favorite games on the go, and just as easily play them from home using the same device. The following video shows some of the many features that the Nintendo Switch will be bringing to the marketplace in March 2017.
So far, Nintendo has done an excellent job of branding and marketing the Nintendo switch, primarily through their choice in name. The "Switch" manages to describe the intended use and capability of the device in just one word and leaves little confusion about its purpose, especially after advertisements, videos, or other material from the campaign is viewed. Another thing that Nintendo has done to build and increase brand recall is through the use of the snapping sound that appears in all of the videos, typically before a transition to another scene. After hearing it a couple of times, it is easy to identify an upcoming Switch ad before it even comes on. Nintendo does a great job of showing through numerous situations just how versatile its device can be and successfully markets it to consumers with active and less active lifestyles, or for those that are somewhere in between. With a strong marketing campaign, I believe that the Nintendo Switch has the opportunity to make noise in the marketplace.
So far, Nintendo has done an excellent job of branding and marketing the Nintendo switch, primarily through their choice in name. The "Switch" manages to describe the intended use and capability of the device in just one word and leaves little confusion about its purpose, especially after advertisements, videos, or other material from the campaign is viewed. Another thing that Nintendo has done to build and increase brand recall is through the use of the snapping sound that appears in all of the videos, typically before a transition to another scene. After hearing it a couple of times, it is easy to identify an upcoming Switch ad before it even comes on. Nintendo does a great job of showing through numerous situations just how versatile its device can be and successfully markets it to consumers with active and less active lifestyles, or for those that are somewhere in between. With a strong marketing campaign, I believe that the Nintendo Switch has the opportunity to make noise in the marketplace.
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I think the flexibility of this product is key. The on-the-go generation loves seamless integration between at-home and mobile. This flexibility along with our generation's love for Super Smash Bros, Mario Kart, and those other classic Nintendo games is sure to make this product stand out from others.
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